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Instead of swiping right, a user must swipe up or tap a blue star icon to Super Like a displayed profile.Tinder notifies users if they have been Super Liked by adding a blue border to the profiles of anyone who Super Liked them.Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.If two users like each other it then results in a "match" and they are able to chat within the app.It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.As of late 2014, an estimated 50 million people used the app every month with an average of 12 million matches per day.Boost allows users to make their profile the most visible profile in their area for thirty minutes, showing such profiles first to other nearby users.Tinder claims its users can receive up to ten times as many profile views as usual while Boost is active. Non-subscribers and Tinder Plus subscribers who want more Boosts can purchase additional Boost actions.
Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.Companion apps have been developed to provide different actions or mechanisms to accomplish Tinder's swipe function.