Face Time lets people call another i Phone 4 user and have live video conversations over a Wi-Fi connection through the phone's camera and screen.
But the adult industry wants its customers to share moments of an entirely different kind with its stars.
Apple said that people can choose whom they chat with and parents can turn off the Face Time feature.
Another obstacle is that the i Phone 4 camera was designed specifically for face-to-face chatting.
And for years, cameras mounted on computers have helped connect people for racy online video sessions.
But the portability and privacy of a mobile phone makes Face Time a new frontier for the industry.
After all, the white-hot fervor around Chatroulette had just died down when the i Phone 4 was announced.
Currently IP4Play has five ladies available online, although at the time I wrote this none were actually available for a call.If you're looking for love (or just to flirt), check out Visual Friend, an online community of i Phone 4 users.To get started, register with the site, upload a photo, and answer a series of questions like, "Do you consider yourself a flirt? " For more details on how Visual Friend works, keep reading.And last week it was accused of censoring its i Bookstore by removing the risque short stories from its top ten list.Face Time is not even an outside developer's app, but a main feature of the phone.But Apple has made a point of keeping applications sold in its i Tunes store clean.